Lake County Addendum Forum

RFP #22140 Strategic Communication Plan for the Lake County Workforce Development & Job Center

Addendums


ADDENDUM #3

October 20, 2022

 

Q#1:      Who is your target audience for this campaign?

  • Job seekers – entry level? Experienced? What type of jobs are they looking for?

A: Please review page 16 and page 18.  The entities noted in the RFP serves all levels and types of job seekers.

 

Q#2:      Flight Dates? 

A: Please review page 4, #9 Contract Terms

 

Q#3:      Which Assets would be available for the campaign OR would you need us to create them? 

  • Pre-Roll Video & OTT, Display Banners, Native Placement, E-Mail, Paid Search, Social Placement, Digital Audio  
     

A: None of the above other than social and email.

 

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Addendum #2

October 14, 2022

 

Q#1     Is there an Incumbent?

  • If so, can you indicate who
  • Will they be defending this project

A:  The Lake County Workforce Development Board is in its second year of its formalized marketing and communications plan with a qualified marketing firm. This project will develop a strategic outreach and recruitment campaign targeting job seekers and small businesses with the Lake County Workforce Development Department and Job Center of Lake County; this is a new initiative.

The marketing firm working on the Workforce Board’s project is eligible to submit a response to this RFP.

 

Q#2:      Can you please provide the duration of this project?

A: Please review page 4, #9 Contract Terms

 

Q#3:      Can you please advise whether this project involves only strategy and plan or also include implementation and execution of marketing tactics?

A: The Activities and Deliverables include:

  • Advise in the development of communications strategy.
  • Develop the framework of a consistent message and look across the Workforce Development Department.
  • Develop a communications tool kit that can be access across the Workforce Development Department and shared with Job Center partners and community stakeholders.
  • Provide communications and media training to personnel when needed.
  • Recommend and Develop content for communication materials, such as: a. newsletters/e-newsletters (monthly/bi-monthly) b. presentation slide decks c. videos d. webinars on special series e. reports f. one-pagers g. fact sheets
  • Alignment of messaging across all channels and partner organizations.

 

Q#4:      What is the expected budget of this project?

A:           The estimated budget for this project is 100K

 

Q#5:      Who is the firm that WDB hired for this work?

A:           Please visit https://www.lakecountyil.gov/2615/Doing-Business, select Awarded Contracts, type 20156 in number field then hit search

 

Q#6:      What was the term and value of that contract?

A:           Please visit https://www.lakecountyil.gov/2615/Doing-Business, select Awarded Contracts, type 20156 in number field then hit search

 

Q#7:      Was there an option to renew that contract?

A:           Please visit https://www.lakecountyil.gov/2615/Doing-Business, select Awarded Contracts, type 20156 in number field then hit search

 

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ADDENDUM #1

October 6, 2022

 

Q#1: Given that the project includes development of a communications strategy, are you open to a pricing proposal that includes a firm-fixed price project fee for strategy development and an anticipated range for the implementation of the strategy?

A: Yes.

 

Q#2: Has the Lake County Workforce Board approved funds to support this work? If so, what funds have been budgeted for this project?

A: Yes, American Rescue Plan Act (ARPA) funding.
 

 

Q#3: What is the anticipated term of the contract?

A:  Please reference page 4; #9 Contract Term and page 16 projected timeline which show the contract execution date.

 

Q#4: When do you anticipate that you will provide responses to questions? The deadline for questions to be submitted by October 18 allows just four business days for proposal development if you issue responses on October 19. Will you consider extending the proposal response deadline?

A: We will provide responses to questions on an ongoing basis with the goal of responding within 24 business-hours. 

 

Q#5: Will you consider extending the proposal response deadline?

A: The County currently have no plans to extend our deadline of October 25, 2022, at 11:00 am local time at this time.

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